David Thériault - Marketing, E-Marketing, Web » Starbucks

Caffeine mermaid

David Thériault — Thu, 20 Jan 2011 00:57:11 +0000

Fun fact: Founded in 1971 in Seattle, Starbucks is the world’s leading coffee retailer with more than 16,000 stores in 50 countries and sadly – euh – my worst addiction!

Another fun fact: They just rethink their logo! Personally, i love it! It actually was about time! First, they cut down the printing process to 1 color, what is more environmental friendly! Secondly, less = more. After 40 years in the market, it’s obvious that the consumer will still recognize the iconic green of the company. Maybe taking off the name is a little bit drastic but, like always, i’m sur people will get use to it pretty quickly!

It’s not like they really had the choice anyway…Nevertheless, we are far from the GAP disaster so i say – good job Starbucks!

Go (RED)

David Thériault — Sun, 21 Feb 2010 18:38:26 +0000

Starbucks and (RED) are going fund raising and once again, they are taking things really seriously. It’s in a week-long campaign that the two companies will hit the UK’s cinemas with a 60-seconds ad to promote the use of RED card in Starbucks coffee shops. If all goes well, the campaign will be launch on 27 of November and will hit more then 90 cinemas but also foyer TV network operated by Vue cinemas. RED is an association who wants to “transform our incredible collective power as consumers into a financial force to help others in need” and fight AIDS, once for all. Apple, Dell, Converse, GAP but also celebrities like Katy Perry are supporting the cause. They should add my name on the list. Cheers!