David Thériault - Marketing, E-Marketing, Web » Marketing

Finally!

David Thériault — Sun, 12 Sep 2010 21:42:51 +0000

Yay! Just receive my first issues of Marketing magazine! A lot of interesting articles to read! Interviews with Steve Ballmer (Microsoft CEO) and Beth Comstock (last General Electric’s CMO), analysis of advertisements around the Vancouver’s Olympics games plus the top 10 of the best agencies of 2009! Good reading!

Sugar rush

David Thériault — Tue, 20 Jul 2010 04:46:00 +0000

We never really know what to expect about Koodo’s ads. Koodo Mobile, a business name of TELUS Communications company is really pushing the Youtube experience to an all new level! Here’s the Sugar Streak! This new Christmas campaign about winter promotions is going to drive you crazy! Here’s the link!

Go (RED)

David Thériault — Sun, 21 Feb 2010 18:38:26 +0000

Starbucks and (RED) are going fund raising and once again, they are taking things really seriously. It’s in a week-long campaign that the two companies will hit the UK’s cinemas with a 60-seconds ad to promote the use of RED card in Starbucks coffee shops. If all goes well, the campaign will be launch on 27 of November and will hit more then 90 cinemas but also foyer TV network operated by Vue cinemas. RED is an association who wants to “transform our incredible collective power as consumers into a financial force to help others in need” and fight AIDS, once for all. Apple, Dell, Converse, GAP but also celebrities like Katy Perry are supporting the cause. They should add my name on the list. Cheers!