David Thériault - Marketing, E-Marketing, Web » Green

Caffeine mermaid

David Thériault — Thu, 20 Jan 2011 00:57:11 +0000

Fun fact: Founded in 1971 in Seattle, Starbucks is the world’s leading coffee retailer with more than 16,000 stores in 50 countries and sadly – euh – my worst addiction!

Another fun fact: They just rethink their logo! Personally, i love it! It actually was about time! First, they cut down the printing process to 1 color, what is more environmental friendly! Secondly, less = more. After 40 years in the market, it’s obvious that the consumer will still recognize the iconic green of the company. Maybe taking off the name is a little bit drastic but, like always, i’m sur people will get use to it pretty quickly!

It’s not like they really had the choice anyway…Nevertheless, we are far from the GAP disaster so i say – good job Starbucks!

The opening

David Thériault — Sun, 10 Oct 2010 04:35:40 +0000

After a couple of bottles of wine, a well filled sketch book, listening to my entire iTunes playlist and way too much swearing, here’s finally my second and all new portfolio! The idea was growing in my head for such a long time but I have been pretty busy for the last 2 years and this project was always postponed, oh procrastination. Since the beginning of university, which means at least 3 months, I am more then ever in love with my job, but in an all new different way. Marketing and advertisement have always been more then a passion for me but I never really realized how much they really were. Now, I can affirm with certitude that this is what i want to do with my life. I’ve learn a lot about management and selling through my 6 years of work at Telus Mobility. My studies in multimedia and web marketing are helping me everyday to understand, analyze and differentiate a great innovation to a pale copy of what has already been created. Since August, I have been working on my bachelor’s degree with a major in “Multimedia and new media” and a minor in “Management and marketing”. This program combines two of my biggest passions. This is why I decide to make my new portfolio with an all new angle. This site will combine analysis of all sorts about websites and marketing campaigns. It will also include news about everything that is a must see on the market. Finally, I will talk about what is up in my life, important or not! I don’t have any expectations and have no fears. I’m just a boy who wants to share his passion with the whole world. Follow me on Twitter, Kontain or Flickr and add me on Facebook or LinkedIn. New friends are always a good thing!

Wind next week?

David Thériault — Wed, 17 Mar 2010 22:50:33 +0000

Globalive could launch a new mobile wireless company really soon and by soon, i mean like next week. Toronto and Calgary are the two first lucky cities who have been choosed by Globalive to start spreading the news. The CRTC said that this move should give consumers more choice as other new players are entering the market. True! Actually, 3 new companies are supposed to make their way through the market (Wind mobile, DAVE Wireless and Public Mobile), 4 if we think about Vidéotron who’s landing in Québec pretty soon too. Clean Sheet is already making print and web advertisements about the spirit and the dreams of this new mobile entity who’s going to be called “Wind“. No prices or informations about the plans, but we already know they are not going to sell Apple’s iPhones. We heard that the RIM’s Blackberry is going to be part of the familly. Wind said they will play hard on low price, by not charging to customers system access or 911 fees by example. Bell doesn’t seems to be quite happy by the news (Bell still seems to struggle with itself to stay in the race) and rumors said that Rogers already make an offer to buy Globalive new baby, a move immediately refused by the CRTC. A new Koodo/Fido is on his way or the 3 giants, Rogers, Bell and Telus should really be scared? We should know lot more about Wind’s marketing plan next week. Until there, stay tuned and visit their blog for more details!