http://www.davidtherio.com Marketing, E-marketing, web & awesomeness Thu, 27 Jan 2011 20:10:16 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.davidtherio.com/go-red/ http://www.davidtherio.com/go-red/#comments Sun, 21 Feb 2010 18:38:26 +0000 David Thériault http://www.davidtherio.com/?p=82 Starbucks and (RED) are going fund raising and once again, they are taking things really seriously. It’s in a week-long campaign that the two companies will hit the UK’s cinemas with a 60-seconds ad to promote the use of RED card in Starbucks coffee shops. If all goes well, the campaign will be launch on 27 of November and will hit more then 90 cinemas but also foyer TV network operated by Vue cinemas. RED is an association who wants to “transform our incredible collective power as consumers into a financial force to help others in need” and fight AIDS, once for all. Apple, Dell, Converse, GAP but also celebrities like Katy Perry are supporting the cause. They should add my name on the list. Cheers!

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