David Thériault - Marketing, E-Marketing, Web » News

Geez – They did it again

David Thériault — Thu, 20 Jan 2011 01:35:45 +0000

They did it again! For the second time in a row, Sid-Lee won the 2010 (well, 2009 last year) Agency of the Year title! Combining Snoop Dogg, Daft Punk, David Beckham and Noel Gallagher with Greedo, Chewbaca and the rest of the crowd on Star Wars planet plus Lightsabers and snazzy sneakers? Just for that, you deserve the award! With clients like Coke in France, Redbull in Canada and Videotron in Québec (can we just say HOW COOL is that new store?), Sid-Lee seem to have passed right through this – not allowed to say this word again – recession thing. They also rebrand Montreal’s STM transportation system and hit strong with the relaunch of Cirque du Soleil online. Oh, and let’s not forget their award-winning iPhone app for Société des alcools du Québec. We could go on like that for hours anyway, so let’s just wish them an even better 2011!

Ps: Congratulation at Touché!PHD for the whole milk thing. You guys are my heroes! :)

Caffeine mermaid

David Thériault — Thu, 20 Jan 2011 00:57:11 +0000

Fun fact: Founded in 1971 in Seattle, Starbucks is the world’s leading coffee retailer with more than 16,000 stores in 50 countries and sadly – euh – my worst addiction!

Another fun fact: They just rethink their logo! Personally, i love it! It actually was about time! First, they cut down the printing process to 1 color, what is more environmental friendly! Secondly, less = more. After 40 years in the market, it’s obvious that the consumer will still recognize the iconic green of the company. Maybe taking off the name is a little bit drastic but, like always, i’m sur people will get use to it pretty quickly!

It’s not like they really had the choice anyway…Nevertheless, we are far from the GAP disaster so i say – good job Starbucks!

Sugar rush

David Thériault — Tue, 20 Jul 2010 04:46:00 +0000

We never really know what to expect about Koodo’s ads. Koodo Mobile, a business name of TELUS Communications company is really pushing the Youtube experience to an all new level! Here’s the Sugar Streak! This new Christmas campaign about winter promotions is going to drive you crazy! Here’s the link!

A love story

David Thériault — Sat, 15 May 2010 20:55:48 +0000

Here’s a short and really great movie about Google’s life. This story starts with one common goal: “To organize the world’s information and make it universally accessible and useful”. Does Google still following its motto after all those years? I would say yes! They did a lot more than this actually. Produce by Nick Scott and Google Creative Hub. Click here to watch the video!

Hazina returns!

David Thériault — Sat, 17 Apr 2010 16:29:24 +0000

Do you remember the Telus advertisements of 2005? No? And if and said Hippo! Now? For holidays, Telus is bringing back to screen one of his most popular mascot, Hazina the hippopotamus. JJ Hochrein, director, marketing communications at Telus, said “the synergy between the hippo and the expansiveness of the new 3G+ network really fit” and now that Telus can claim having the largest 3G+ network in Canada, the battle for Christmas is on! The spot will run on both conventional and specialty channels until the end of the year and was made by Taxi. Gossips : We even heard that since her last footage, Hazina now have a boyfriend! Oh hippo’s love! Here’s the link!

Wind next week?

David Thériault — Wed, 17 Mar 2010 22:50:33 +0000

Globalive could launch a new mobile wireless company really soon and by soon, i mean like next week. Toronto and Calgary are the two first lucky cities who have been choosed by Globalive to start spreading the news. The CRTC said that this move should give consumers more choice as other new players are entering the market. True! Actually, 3 new companies are supposed to make their way through the market (Wind mobile, DAVE Wireless and Public Mobile), 4 if we think about Vidéotron who’s landing in Québec pretty soon too. Clean Sheet is already making print and web advertisements about the spirit and the dreams of this new mobile entity who’s going to be called “Wind“. No prices or informations about the plans, but we already know they are not going to sell Apple’s iPhones. We heard that the RIM’s Blackberry is going to be part of the familly. Wind said they will play hard on low price, by not charging to customers system access or 911 fees by example. Bell doesn’t seems to be quite happy by the news (Bell still seems to struggle with itself to stay in the race) and rumors said that Rogers already make an offer to buy Globalive new baby, a move immediately refused by the CRTC. A new Koodo/Fido is on his way or the 3 giants, Rogers, Bell and Telus should really be scared? We should know lot more about Wind’s marketing plan next week. Until there, stay tuned and visit their blog for more details!

Go (RED)

David Thériault — Sun, 21 Feb 2010 18:38:26 +0000

Starbucks and (RED) are going fund raising and once again, they are taking things really seriously. It’s in a week-long campaign that the two companies will hit the UK’s cinemas with a 60-seconds ad to promote the use of RED card in Starbucks coffee shops. If all goes well, the campaign will be launch on 27 of November and will hit more then 90 cinemas but also foyer TV network operated by Vue cinemas. RED is an association who wants to “transform our incredible collective power as consumers into a financial force to help others in need” and fight AIDS, once for all. Apple, Dell, Converse, GAP but also celebrities like Katy Perry are supporting the cause. They should add my name on the list. Cheers!

Christopher Huet

David Thériault — Fri, 19 Feb 2010 05:49:37 +0000

After a couple of month, Christopher Huet is finally giving us some new work to admire. This French artist is my favorite photography “retoucher” by far. I particularly love the toilet paper in these! If you still don’t know the immense talent of this Photoshop god, who is also MD at Asile retouching studio, go and run to see his website!

Chrome OS

David Thériault — Thu, 04 Feb 2010 05:12:26 +0000

If we learned on thursday that Google had already signed agreements with various manufacturers to distribute its operating system OS Chrome, other industry members do not seem convinced by the demonstration. Several aspects of the system have been singled out, particularly the fact it is only a web browser without improved ability to install native applications and, by the same way, exclusively reserved for mini laptops. True that this OS is not really what all users were dreaming about 6 or 7 month earlier but we all know Google. And what if Google Chrome OS was only the peak of the iceberg!

Chrome Mac

David Thériault — Fri, 15 Jan 2010 22:45:54 +0000

It was about time! Google is finally giving to us, mac users, the opportunity to surf on the web at the speed of light! Ok, maybe i’m exaggerating things a little but it’s been a while we were all waiting for this! First impression? God, it launched so quickly! And the interface is pretty to! What can I say more. Go get it fast! And if you don’t have a Mac, then go buy one and then, download it!