Let’s social

David Thériault — Fri, 21 Jan 2011 00:31:25 +0000

First, i would like to give a big thanks to my marketing teacher Mr. Olivier Mesly who as been a true inspiration to me. This last semester, he helped me in so many ways to increase the quality of my work by giving me a lot of incredible advise, work methodologies and support. Thank you for everything!

So here we are – talking about one of the marketing analysis that i have done this year. I chose this one because it mostly mix every techniques and skills that i have learned to develop and master during my studies. Combining an oral presentation and a paper, this analysis has for title (and subject):

“Do social media influence the perception of business enterprises in Quebec?”

I first anchored my research in two well known models – the model of personal involvement and the model of permissive marketing, by Seth Godin – to support my results.

In order to achieve my goals, I had to make several types of research – primary data, secondary data, individual interviews, group interviews, discussions with experts – who allowed me later to conduct the analysis of these results. This method is called “Percolation de données”.

This work has been most rewarding and the results, mostly surprising! Short story long, they do, but not always…

Let’s roll!

The opening

David Thériault — Sun, 10 Oct 2010 04:35:40 +0000

After a couple of bottles of wine, a well filled sketch book, listening to my entire iTunes playlist and way too much swearing, here’s finally my second and all new portfolio! The idea was growing in my head for such a long time but I have been pretty busy for the last 2 years and this project was always postponed, oh procrastination. Since the beginning of university, which means at least 3 months, I am more then ever in love with my job, but in an all new different way. Marketing and advertisement have always been more then a passion for me but I never really realized how much they really were. Now, I can affirm with certitude that this is what i want to do with my life. I’ve learn a lot about management and selling through my 6 years of work at Telus Mobility. My studies in multimedia and web marketing are helping me everyday to understand, analyze and differentiate a great innovation to a pale copy of what has already been created. Since August, I have been working on my bachelor’s degree with a major in “Multimedia and new media” and a minor in “Management and marketing”. This program combines two of my biggest passions. This is why I decide to make my new portfolio with an all new angle. This site will combine analysis of all sorts about websites and marketing campaigns. It will also include news about everything that is a must see on the market. Finally, I will talk about what is up in my life, important or not! I don’t have any expectations and have no fears. I’m just a boy who wants to share his passion with the whole world. Follow me on Twitter, Kontain or Flickr and add me on Facebook or LinkedIn. New friends are always a good thing!

David Thériault - Marketing, E-Marketing, Web » Analysis

Let’s social

The opening